Torn-paper and doodle-driven brand activation for the Washington Mystics, D.C. identity at the WNBA's biggest growth moment.
The Mystics wanted a brand activation that felt like D.C., handmade, energetic, not borrowed from any other WNBA playbook. Torn paper, doodles, and texture were the starting points.
Build it as a brand world, not a single asset. Deploy across broadcast, social, and in-arena.
We built the system around tactile, hand-drawn elements: torn paper, marker lines, paint splashes. Then choreographed motion that felt like the city, not the league template.
Bold, unmistakable, locked to D.C.
WNBA brand work that earned its place in the city.The Flannel · for the Washington Mystics
We delivered the brand world plus an editor-ready toolkit deployed across broadcast intros, in-arena moments, and social. The Mystics' in-house team carried it through the season.
Handmade energy, built to scale.
25-minute intro call. Bring your brief. We'll bring a perspective.
contact@theflannel.com