Core and alternate brand kit for the Washington Capitals' '21-22 NHL season, deployed across broadcast, arena, and social.
The Caps needed a season look that built on the core brand without abandoning it. Core games and alternates needed to read as one system, with enough flex to handle special-occasion nights.
Design once, deploy across an 82-game season.
We built a unified brand kit where alternates felt like an evolution of the core look, not a separate identity. Same visual language, different intensity.
Modular components covering intros, broadcast graphics, in-arena, and social, all editor-ready.
A season-long brand kit, built to deploy.The Flannel · for the Washington Capitals
Delivered the full season brand kit covering core and alternates, plus broadcast graphics and a social toolkit. Editor-ready handoff for the Caps' in-house team.
Part of a multi-year Monumental Sports relationship.
25-minute intro call. Bring your brief. We'll bring a perspective.
contact@theflannel.com