Custom graphics packages for Underdog Fantasy's network of original content. Opens, wipes, lower thirds, and talent frames for live-to-tape and post-produced shows, plus a complete social asset library built off the same system.
The Flannel partnered with Underdog Fantasy to create custom graphics packages for their network of original content. A single visual system that could carry across live-to-tape and post-produced shows while leaving room for each title to feel like itself.
Not a one-off open. Not a single hero asset. A package built to run, week after week, across multiple shows and a constant stream of social cutdowns.
We designed the show package as a single visual language: opens, wipes, lower thirds, and talent frames. Then we extended that same system into a social asset library - animated and still assets pulled directly from the established show look.
Quote grabs and snippets. Banners and thumbnails for each platform. Every social asset reading as the same brand the show opens with, so the network feels like one piece of content no matter where you encounter it.
One graphics system. Every show. Every platform.The Flannel · for Underdog Fantasy
We delivered the full graphics package - opens, wipes, lower thirds, talent frames - for both live-to-tape and post-produced shows. Alongside it, a social asset library covering quote grabs, snippets, banners, and platform-specific thumbnails.
Animated and still assets, all pulled from the established show system. Editor-ready handoff so the Underdog team carries it forward day to day.
25-minute intro call. Bring your brief. We'll bring a perspective.
contact@theflannel.com